Namastrategy, A Long Term Strategy Based on Respect and Recognition

Namastrategy (noun) is derived from the phrases Namaste (Sanskrit), and Strategy (Greek). It is a lengthy time period layout of action, and a technique of winning, that is based on respect and attention for the cost of partners and clients, in acquisition, merger, expansion, and diversification.

– Namaste (noun) is an Indian greeting as nicely as a gesture, indicating deep respect, often supposed as recognition of the frequent divinity within another person. The identical palms folded gesture is made wordlessly upon departure.

– Strategy (noun) is a Greek work that derives from the phrases stratos (army) and in the past (leading). It is a careful long time period sketch of motion or technique designed to acquire a specific goal, most often “winning”. Strategy is differentiated are used to make problems less difficult to recognize and solve. Strategy is about choice, which affects outcomes.

How quickly trends exchange in international capitalism. For a decade the mantra was a difficulty about losing US technology jobs to remote places outsourcing. The debate established mainly on the price to buyers for low price well timed services in alternate for the perceived loss of jobs in the US. The predominant argument used to be associated to the loss of jobs for Americans, as enterprising companies took benefit of the decrease value of personnel in other countries. The decline of the US forex has created an even taking part in field, and in some instances it is less highly-priced to employ US personnel than to pay for the same understanding overseas. As currency and international change continue to go towards balance, the actual riding force will be pure business. The global financial system is adjusting and balancing itself at a an awful lot extra speedy tempo than ever before, and it is gaining speed.

Is this certainly a new trend, or is it simply any other fairly publicized manifestation of trends that have existed for generations? Previously, a much publicized shift occurred in the 70’s and 80’s as vehicle manufacturing plant life grew in Japan, and closed in Detroit. The as soon as dramatic struggle for domestic manufacturing dominance made a u-turn when Toyota started manufacturing great motors in Kentucky. The Mitsubishi Motors manufacturing plant is located in Illinois, and the Nissan motor manufacturing plant is positioned in Tennessee. These companies located the advantages of nearby just in time manufacturing, with neighborhood suppliers, to keep away from the splendid logistics charges of moving substances and cars between continents. The financing, marketing, distribution, and different business segments of the operations likewise took advantage of neighborhood geographic presence in the US, and in Europe.

Similar tendencies came about with the transition of client electronics. The very names of the manufacturers are a telling tale of the trend. The technology of RCA and Zenith, was replaced through the era of Sony, Hitachi, and Toshiba. The subsequent generation of consumer electronics manufacturing did little to trade the brand names, however the factories moved to China, Taiwan, Philippines, and Korea. Another technology is emerging, one that is even much less touchy to brand names, however even greater conscious of the world economy. Domestic borders have much less outcome to client demand than cost, quality, and availability. Each subsequent technology of manufacturing is more fluid and responsive than the previous generation. Each era is greater aware of supply chain, environment, market fluctuations, and patron trends.

Are we really that much distinctive than the time of the Roman Empire? As the Roman empire expanded, it frequently met resistance from nearby tribes. Although the higher lessons of the conquered areas normally adjusted to the Roman way of life, the majority of the conquered populace persevered to live as they did earlier than the Romans came to power. As a result, a mixture of Roman and native cultures coexisted effortlessly in many regions. As the empire advanced, it assimilated technologies and theologies from almost every region. As the empire expanded, it brought the accumulation of acquired technologies to the people of the conquered lands. Roads, arches, water and waste administration had been improved, but now not barring some sacrifice. Many generations later, as communication, transportation, and science continue to evolve, international information, education, and interaction is advancing at highly accelerating speed, and except the assistance of invading legions.

Successful present day enlargement additionally requires assimilation and integration. Even as international economics and capitalism create a frequent marketplace, with the aid of contrast, cultural individualism has become increasingly more diverse. Groups, communities, and individualism are no longer restrained to home or geographic demographics. MySpace, iTunes, social media, and social networking have created effective communities and magnificent forms of man or woman expression. As manufacturing and logistics should cope with globalization, so sales and advertising must cope with fluid social variety and individualism. The market is an awful lot extra dynamic than ever before, and this is just the starting of the trend.

So, who is advancing effectively? Surprisingly, the culture that is adapting to the universal range of individualism is one that has, for heaps of years, honored the spirit in you which is also inside me. As defined through Mahatma Gandhi, in India, when people meet and part they regularly say, Namaste, which means, “I honor the location within you the place the complete universe resides. I honor the area within you of love, light, truth, and peace. I honor the region inside you, where, when you are in that location in you, and I am in that place in me, we are one.” The Roman Empire assimilated parts of the nearby regional cultures, technologies, and trends, as it conquered and controlled new lands. Likewise, the lifestyle of India is to acknowledge, embrace, and pay homage to the frequent divinity of every unique being. As India’s economy and commercial enterprise expands past it’s borders, it does now not conquer, but as an alternative embraces and permits partners and clients, respecting and defending person capabilities, while gently mixing the strengths of each man or woman for the gain of the collective good. In this example, the man or woman should be consultant of a person, a region, a company, or an industry. Namastrategy pays homage to the divinity of the individual, organization, or region, even as it integrates various and dependent resources for collective benefit.

Bangalore based Wipro is evaluating numerous areas in the United Kingdom to appoint 500 people, in addition to the 300 employed at the facility in Reading, England. This vogue of hiring and increasing in nearby markets is occasionally referred to as ‘reverse off-shoring’, which would presume that the jobs would otherwise have been outsourced to another country. However, the go is virtually simply every other shape of namastrategy. In exchange for bringing more nearby jobs to the United Kingdom, Wipro will revel in government tax incentives linked to the jobs that they create, and they will have the introduced gain of being an quintessential section of the local community. “We want a center where the prevalent profile of the younger women and boys graduating there is of a nature where they would like to work in that area, they have family roots in that area, they come from a background which is satisfied in that area, and do not necessarily want to migrate to the larger cities.” stated Azim Premj, chairman of Wipro.

Consulting services represent simply under 5% of Wipro’s $3.4 billion annual revenue, but the purpose is to enlarge that amount to 15% of the annual income over the next five years. To accomplish this objective, Wipro is also dedicated to increase the range of neighborhood staff individuals in every region. Of the complete 88,000 workforce, Wipro presently employs about 6,500 group of workers in Europe, including the United Kingdom. Wipro lately set up facilities to aid US customers in Troy, Michigan and Atlanta, Georgia. When requested if onshore expansion and local recruitment at nearby western earnings tiers would extend cost and decrease the business enterprise profit margins, the chairman of Wipro was once quick to point out that nearby billing would be commensurate for preserving nearby employees. “The billing charges are completely different. They are an awful lot higher. So the profit per individual you get from consultancy, if it’s well run, is greater than the profit per character which you get from the different agencies in the rest of Wipro Technologies.”

In many instances the world expansion is achieved by way of acquisition. In 2006, HTMT Global Solutions received AFFINA – The Customer Relations Company, a main company of inbound contact center services. HTMT is one of India’s premier consumer answer providers, supplying a extensive vary of contact middle services, and business process outsourcing, to customized IT solutions. Based in Bangalore, HTMT is rated among the Top 5 Best Employers in the enterprise (Dataquest – IDC). How did HTMT display this popularity as Top 5 Best Employer when it obtained the Peoria, IL based totally AFFINA? Rather than redirect the calls to an offshore center, HTMT infused economic and non-public pastime to empower the Peoria based AFFINA operations. The amazing results can be measured in profound profit increases for each companies, more desirable capabilities, integrated growth in US and overseas, and the stimulated dedication of the team of workers in all geographies. “AFFINA is a strategic in shape into HTMT’s global vision. Through it is experienced administration team, diverse skills, and everyday network of shipping centers, HTMT is now poised to ramp up its operations in the developing American market. This will be a glad marriage of area expertise, CRM abilities and management skills,” stated Mr. Partha Sarkar, CEO, HTMT.

In the last five years, Tata Group has increased it is have an effect on from India into the world market through obtaining a diverse portfolio of businesses. In maintaining with a established trend, the Tata Group regularly maintains the prestigious company name, brings sources to a beleaguered organization, embraces the present employees, and invests in the nearby market for beautiful success. Since 2003, the Tata Group has sold the truck unit of South Korea’s Daewoo Motors, a stake in one of Indonesia’s biggest coal mines, and steel mills in Singapore, Thailand, and Vietnam. By acquiring the Dutch-British steel giant, Corus Group, Tata Steel secured access to automakers across the US and Europe, without delay propelling the potential fivefold, with mills in Pennsylvania and Ohio.

The strategic acquisitions of Daewoo, steel mills in Singapore, Thailand, Vietnam, Europe, Pennsylvania, and Ohio, had been all precursors to the announcement of Tata Group’s acquisition of Jaguar, and Land Rover. In a landmark deal worth $2.3 billion, the India metal and motor company has come to be a marquee name in luxury automobiles. With unparalleled infrastructure for metal and production, the employer is poised to polish the barely tarnished popularity of the proud brands. As many as 40,000 jobs in the United Kingdom, commonly suppliers, rely on the Jaguar and Land Rover brands, as nicely as 16,000 direct employees. Tata Motors executives have expressed commitments to maintain jobs, and develop the business. “We have sought to maintain management in vicinity after we acquire a company,” Ratan Tata, chairman of Tata Motors said. “We satisfaction ourselves on our ability to inspire management’s plans.”

In 2000, Tata Tea took over one of the United Kingdom’s biggest tea brands, Tetley Tea. To this day, no Tetley Tea directors or senior administration have been asked to leave. On the contrary, Tata sent managers to work for Tetley in the UK, and to study about tea buying, branding, and exporting into new markets. Tata has persevered to invest in Tetley Tea, and enabled Tetley Tea to expand into new markets, which includes Pakistan and Bangladesh. “Experts say you have to slash, burn, cut, and we have not. People may say that it is foolish,” says R.K. Krishna Kumar, president and managing director of Tata Tea. “Sometimes acquisitions ought to have an equal have an impact on on the acquiring company.”

How does Tata Group use this global enlargement to gas the development of economic system and infrastructure in other regions of the world? In January, Tata Motors announced plans to build the Nano, a $2,500 “people’s car”. The cheaper Nano used to be stimulated by way of witnessing entire families being dangerously transported on motor scooters, a very common sight in growing countries. The goal is to introduce a car so less expensive that it will allow even economically challenged geographies to supply safe transportation for the entire family. The Nano resides at the absolute polar opposite cease of the spectrum of luxury automobiles, but it can also provide some extra pride to proprietors of Jaguars that, when they slip into an vehicle that defines luxury, they are keeping jobs in the United Kingdom, and contributing to maintain lives in creating countries with safer modes of transportation.

Can it sincerely be that exact company citizenship is additionally excellent business? ZSL Inc honestly believes so. With headquarters in Chennai, India, and US headquarters in Edison, New Jersey, ZSL Inc has verified out of the ordinary boom through expansion, acquisition, and diversification of the portfolio of offerings. However, the executives would inform you that the system for success in an awful lot simpler than that. The executives would tell you that sustainable increase is completed thru loyalty, enabling clients, actively contributing to the community, and empowering partners. Growing the success of purchasers is the potential of naturally growing success for ZSL. The current purchaser base consists of small and medium sized companies throughout a vast vary of verticals, as well as revered leaders in Finance & Banking, Insurance, Life Sciences, Telecommunication, Retail, and Manufacturing.

ZSL ranked 275 for the 12 months 2007 in the VAR Business 500, and used to be identified as one of the 10 Fast Growth VARs to watch. Despite the accolades, the executives preserve a dedication to humility that is a reflection of the admire toward the divinity inside each and every other person. To increase operations and help into the Consumer Electronics industry, the humble company recruited a volunteer advisory council of revered members from within the industry. The advisory council courses improvement of solutions that integrate the exceptional practices from throughout all services. The role of the council is to provide leadership, guidance, and take part in design of architecture that unites a couple of various structures thru common platforms and applications. This method allows each constituent to maintain the infrastructure and knowledge of individual organizations, whilst concurrently enabling each to communicate, update, perform, and file with valuable real time actionable data. ZSL openly respects the knowledge of the various enterprise representatives and empowers them to lead the format of development, as ZSL take a supporting function to deliver the imaginative and prescient to reality. Who benefits from these solutions? Everyone. “With our humble beginnings and modest approach, we are certain to make a difference for the good,” stated Ananth Chaganty, Senior Vice President, Enterprise Solutions of ZSL Inc.


Words of Wisdom

“You ought to not lose trust in humanity. Humanity is an ocean, if a few drops of the ocean are dirty, the ocean does now not turn out to be dirty.”

– Mahatma Gandhi

“I do now not choose my house to be walled in on all sides and my home windows to be stuffed. I choose the cultures of all lands to be blown about my house as freely as possible. But I refuse to be blown off my feet with the aid of any.”

– Mahatma Gandhi

“Happiness is when what you think, what you say, and what you do are in harmony.”

– Mahatma Gandhi

“You have to be the exchange you favor to see in the world.”

– Mahatma Gandhi


John Mehrmann is a freelance author and President of Executive Blueprints Inc., an employer devoted to improving enterprise practices and growing human capital. John Mehrmann and Mitchell Simon are authors of The Trusted Advocate, the quintessential information to attaining fantastic income and sustaining loyal customers. This progressive sales guide applies top administration methods and management skills to the sales profession, showing you how to utilize authenticity and integrity in your income to reap most success.

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